I hear it all the time...Our school can't get any coverage in the newspaper. Let us mess up and we are all over the front page. But when we do good things, it never makes the paper.
Here is a little secret...the newspaper can't print what the newspaper does not know about. If you want positive stuff in the paper, send positive stuff to the paper. It's that simple.
When you create a blog post and post a digital picture, you have done 90% of what you need to do to get newspaper coverage. Copy your post into an e-mail message to the appropriate person at the local paper. Attach the digital photo which you posted on your blog. You already did the work when you created your blog post. Now you simply get to re-purpose your work by sending it to the paper!
Be sure to let your contact at the newspaper know about your blog. If your blog is good and gains a reputation for reporting newsworthy material, do not be surprised if your newspaper reporter begins to visit your blog and calls you to get more information about something which appeared.
Monday, September 7, 2009
Extra! Extra! Read All About It
Posted by Frank Buck at 2:16 PM